Task : Develop a new look and feel for a popular snack that is different but offers the same great taste

Deliverables: Product Shots. Design Layout. Final Product Design

Role: Product Designer, Photographer

Goals and Objectives

Create enticing visuals for an established product while conveying a new look with great taste and feel

Challenges

• Keeping Familiarity - The company wanted to update their look to a more modern aesthetic while ensuring its valued customers that their favourite snack isn't changing its taste only modernising an already familiar look.

• Marketing- The company doesn't have a Photographer to create visuals of their actual products; limiting the product social presence

• Lack of Product Visuals- The sales team desperately needs visuals of their products to increase sales.

Look of the Product

Process

• Conduct product photo sessions

• Clean & refine visuals

• Create a marketable/attractive design

• Include Real life models

Behind the scenes
(RAW) Photo Setup

Product Packaging

Product Consumables

Product Shot Angles

Product Packaging
+ Consumables

Product Packaging + Consumables (ii)

Product Consumables

Product Packaging

Process (Cont'd)

• Potential Shot layout ideas

Standalone
product Mock up

Product Packaging

Enhanced Shots + Model

This Final piece was installed as a billboard structure along a major highway. The goal was to attract and entice customers. This is the end result

Final Installed Product