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Branding Identity

Task : Create and design a logo for client

Deliverables: Final product suitable for branding purposes

Role: Graphic Designer

Goals and Objectives

Create a brand identity for a musician whose brand is his personal name. It also must tell his story and what he is about

Challenges

Must be Simple - A personal Brand that encompasses music and the arts. The brand is also the personality
Eye - Catching - The personality must be easily recognized by the logo

Sketches

After preliminary sketches were presented to the client, this was the chosen sketch that the client decided to use to represent his branding identity

Sketches Continued

---> This was then digitized using the design software, where the images were tweaked and further iterations were made to achieve the final result

KAIL- Brand Style

Primary Logomark

Full Colour 3D official main logo

The logo vividly comes to life in a full-color 3D representation, serving as the primary emblem of the client's brand identity. Through its intricate design, it intertwines elements of music, symbolizing the client's connection to the vibrant world of sound and creativity. The form eloquently shapes the initial letter "K," capturing the essence of the client's name while echoing elements that resonate within the music industry. This logo not only stands out visually but also tells a story, inviting audiences to engage with the brand on a deeper level. Its dynamic colors and three-dimensional qualities reflect the innovative spirit of the client and their nationality, positioning the logo as a memorable and integral part of their branding strategy.

**HEADPHONES + DRUMSTICK + K
= FINAL PRODUCT**

Alternative Version Logomarks

Full Colour Flat Logomark

Gradient Logomark

Monochrome Logomark
(Black

Monochrome Logomark
(White)

Colour Palettes

Typography

: Salmond

The Chosen typeface was edited and modified to both reflect the pictorial aspect of the logo and
in keeping with the shape of the text used in the logo

The same type of modifications was applied to the other letters in the name to add to the familiarity and likeness throughout the text