Product Launch

Challenges & Objectives

Project Overview

Task :– Develop a refreshed visual identity for a well-loved snack that

reimagines how it looks and connects with people while keeping
the flavor and product experience exactly as fans remember & love


Deliverables :- Product Shots. Design Layout. Final Product Design

Role :- Product Designer, Photographer

Challenges

  • Keeping Familiarity – The company wanted to update their look to a more modern aesthetic while ensuring its valued customers that their favourite snack isn’t changing its taste only modernising an already familiar look.

  • Marketing– The company doesn’t have a Photographer to create visuals of their actual products; limiting the product social presence

  • Lack of Product Visuals– The sales team urgently needs strong, high-quality visuals of the product to better support retailers, presentations, and marketing efforts

Objectives

Create enticing visuals for an established product while conveying a new look with great taste and feel

Look of the Product

Process:

  • Conduct product photo sessions

  • Clean & refine visuals

  • Create a marketable/attractive design

  • Include Real life models

Product Packaging
Product Consumables

Behind the scenes (RAW) Photo Setup

Desired Shot Angles (BTS)

Product Packaging + Consumables
Product Packaging + Consumables (ii)
Product Consumables
Product Packaging

Product Mock-up Sample

Cheezes mock

Final Product Shots + Model

Final Printed Installed Products